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The feature feels like a callback to homemade tapes from back in the day, but for your screen.
You may get your Tubi recommendations from us, social media, word of mouth or the streaming app itself (like calling its hotline), but now there’s another creative way to get them. The free streamer is putting title curation in your hands with the launch of Mixtapes, a feature that lets fans choose content collections to share or keep – no cassette deck needed.
Announced on Tuesday, Mixtapes is available on the mobile app and web and can be made with or without Tubi’s AI tool, but you do need a registered account to make your “tapes.” Create your recommendation lists by picking from the streaming platform’s library of movies and TV shows, name the mixtape and sort the titles in any order you choose. You can also tap Tubi to pitch in on making your mixtape; the app will let you “edit, rearrange, or rebuild entirely.” Once your mixtape collection is published and ready, you’ll get a link that you can share with anyone you want. As an added perk, there’s no limit to how many mixtapes you can create.
“Discovery on Tubi has always been deeply personal, and we built Mixtapes to give viewers a new sense of authorship,” said Mike Bidgoli, president of Tubi. “There’s something special about choosing what belongs together and who it’s for. A mixtape can express your own taste, but it can also say to someone else, ‘I made this for you,’ and that kind of personal recommendation has always been at the heart of how people discover their next favorite thing.”
At launch, viewers can also take Mixtapes for a test drive by checking out pre-made collections from a few content creators. Among them are creations from the following:
Tubi has a large catalog spanning more than 375,000 TV show episodes and movies, including originals, kids’ programming and Spanish-language content. The free streaming service offers ad-supported content and even carries a lineup of live channels.