Snap has more than 30 million paid subscribers across Snapchat+ and other plans

Power users seem more than willing to pay for AI-powered effects.

More than 30 million power users are paying for one of Snap's subscription plans, including Snapchat+ and its ad-free "platinum" tier. The company announced the milestone as part of its third-quarter earnings, saying that its non-advertising "other" revenue grew 84 percent compared with last year.

Snap introduced Snapchat+, which offers users bonus features like the ability to see which friends re-watched your Story, in 2022. Since then, the company has added Lens+, a subscription for AI-powered AR effects; Platinum, which eliminates advertising; and paid storage for the app's Memory feature.

Subscriptions were a bright spot for Snap. Spiegel said that advertising revenue was growing "below our ambitions" and the company only added 2 million new daily users since last quarter. Snap said that it would focus on reporting monthly active users rather than daily users, beginning in 2027. Snapchat currently has 977 million monthly users.

The company also warned that its legal challenges and "increased regulatory scrutiny on youth-related issues" could affect its prospects. The company is dealing with numerous lawsuits over alleged safety issues and state attorneys general have pushed for Snap to adopt additional safety features following Meta's high-profile settlement.